Hi, I’m Matt.
A Freelance Marketer.

I love to work with businesses of all sizes and I’m passionate about helping unlock growth through on-demand, strategic marketing.

Some of the amazing brands I’ve helped grow

I help businesses grow through data-driven and creative marketing

Whether your needs are short-term, long-term, or project-based, I can help. I provide hands-on, strategic support across all channels, offering both fractional support to augment your existing efforts and strategic guidance to chart a new course.

Marketing Strategy

If you’re an established business looking to refresh your marketing or a new business needing help to get started, I can provide the support and guidance you need.

Marketing Channels

I am a hands on expert for channels including SEO, performance marketing, affiliate marketing, email marketing (CRM) and branding. Getting my hands dirty is what I love.

Data & Analytics

I’ve spent most of my career analysing data to inform my decisions. If you need help analysing data, setting up reports, integrating tracking I can help.

To find out how else I can help your brand grow have a look at some of the other marketing services I can help you with.

Case Studies

It’s been a privilege to contribute to the success of these projects and I’d love to help you achieve similar successes.


+ 90%
YoY Revenue Recovery

By restructuring the marketing team & spearheading innovative campaigns & pricing strategies, Matt helped reverse our revenue decline.


+ 500%
YoY Revenue Growth

Matt was tasked with launching our affiliate channel and within 2 years exceeded all expectations by growing it to become our third largest channel.


180%
Increase in Bookings

By pivoting our marketing strategy during the pandemic, we we’re able to capitalise on growing demand to achieve significant YoY growth.

A little about me

Hi, I’m Matt, a fractional marketer based just outside of Huddersfield with over 15 years of experience. Consider me your trusted partner in growth marketing, a seamless extension of your team. For the last few years, I’ve focused on helping early-stage startups, scale-ups, and niche businesses such as THE OUT, Jessica McCormack, tripAbrood, and HOMEtainment structure and grow their marketing, achieving significant increases in brand awareness, customer acquisition, and revenue growth.

My previous experience includes senior marketing roles with larger businesses, such as the Marketing Director for TravelSupermarket and working with brands like Currys, giffgaff, HSBC, Next, Superdry, and Sky. This diverse background allows me to bring a wealth of knowledge and a unique perspective to every project.

While I frequently collaborate with businesses in North-West England, London, and its surrounding areas, I’m also fully equipped to work remotely, no matter where you’re based.

My Career

2018-Now – Growth Marketing Consultant

2023-24 – Head of Marketing, THE OUT

2020-22 – Head of Growth, tripAbrood

2018-20 – Marketing Director, TravelSupermarket

2015-18 – Head of Performance Marketing, TravelSupermarket

2013-15 – Head of SEO, Greenlight Digital

Awards

2021 – Travolution Champions of Content winner

2020 – Travolution Startup of the Year winner

2015 – UK Search Awards Best SEO Campaign winner

Qualifications

2024 – Google Data Analytics Professional Certificate

2024 – Google Ads Certification

Drop Me a Line or Two, I’d love to chat!

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