Hi again, I’m Matt.
I like to help brands of all sizes grow through creative and data-driven marketing tactics. I also have a passion for motorcycling, astrophotography, woodworking (it keeps getting geekier right…), and gigs. That’s me in a nutshell! if you want to find out more, keep scrolling.
“For me, marketing is the art of crafting irresistible experiences. It’s about igniting emotions.
It’s about creating a story that pulls your audience into a product that they can’t live without.“
I’ve spent over 15 years being an hand-on marketer leading incredible marketing teams and delivering awesome results for consumer and tech companies. I love building brands that connect with people and using data to drive those “wow” moments.
My marketing journey started back in 2010 as a technical SEO Consultant. Within 3 years, I was heading up the SEO department for one of the largest independent agencies in Europe. I led a team of 20 technical SEOs and outreach specialists. It was a fast-paced environment where I honed my SEO skills and worked with some incredible clients such as Sky, giffgaff, Next, Superdry, Sky Gaming and the BBC.
From there, I moved to TravelSupermarket to lead their SEO team and help them recover their lost rankings. It was a challenging but rewarding experience, and I’m proud of the results we achieved. I was then promoted to oversee all performance marketing, where I had the opportunity to set up and grow the affiliates channel from £0 to £2.5m in just 2 years.
After a year and a half, I was asked to become the Marketing Director, where I took on responsibility for all marketing activities, including CRM, PR, brand, content, and social media with a budget of £9m. It was a fantastic opportunity to broaden my marketing expertise and lead a talented team.
I then moved into the world of startups, working at tripAbrood as the Head of Growth. We were on a mission to solve the complexities of family travel accommodation. However, launching a travel startup during the pandemic was difficult and whilst we made massive progress including triple digit YoY growth, we couldn’t get the funding we needed to continue our journey.
Until September 2024 I headed up the marketing function at THE OUT, a luxury car rental company owned by Jaguar Land Rover. I’m particularly proud of the incredible out-of-home and TV campaigns we created, which delivered record-breaking revenues and share of voice for the brand. I also helped usher them into a new age of data analytic, pricing strategies and helped them expand successfully out of London.
Since 2018, I’ve been freelancing as a growth marketing consultant helping smaller businesses. This is what I’ve realised my passion is – working with businesses that have the fire to want to make change. I’ve managed to make this my full time focus and I couldn’t be more excited to start working with more smaller businesses who want to make change for the better.
I believe that life is about creating and enjoying experiences. I’m a passionate traveller and love exploring the world. I also love motorcycling and tour all over Europe. I’m fascinated by the universe and love astrophotography (but I’m not winning any awards any time soon). Basically, I’ll find any opportunity to experience what this world can offer.
What are some of my proudest moments I hear you cry! Well since you asked…
Growth Marketing Consultant
Working across all marketing channels to help smaller business grow.
Clients include: Luxury Cotswold Rentals, Physio & More, HOMEtainment, Glavan London, Christopher Farr Cloth, The Genius Box.
Head of Marketing – THE OUT
Led all marketing functions at THE OUT, a luxury car hire service startup owned by Jaguar Land Rover. Encompassing team leadership, pricing strategy, targeted campaigns across multiple channels (including TV and DOOH), CRM optimisation, and cross-functional collaboration to achieve record revenue, significant increases in brand awareness and conversion rates, and successful market expansion.
Head of Growth – tripAbrood
Directed all marketing for this early-stage startup focused on solving the challenges of families finding the right holiday accommodation, driving substantial growth via strategic repositioning, key partnerships,
and award-winning campaigns.
Marketing Director – TravelSupermarket
Driving profitable growth for TravelSupermarket through data-driven marketing strategies and innovative campaigns.
Leading a high-performing team of 18 across SEO, PPC, affiliates, CRM, social media, content, video, and PR with a budget of £9m.
Head of Performance Marketing – TravelSupermarket
Drove growth across SEO, PPC, and affiliates, managing a £7.5m budget where I launched a successful affiliate program and led SEO-focused website development, boosting gross profit by £300k over two years through A/B testing.
Head of SEO – Greenlight Digital
Led the SEO for one of the largest independent SEO agencies in Europe with a team of 20 and a roster of clients including Sky, HSBC, giffgaff, Currys, the BBC, Santander, Superdry, Next, New Look, Sky Gaming & 32Red.
Awards
2021 – Travolution Champions of Content winner
2020 – Travolution Startup of the Year winner
2015 – UK Search Awards Best SEO Campaign winner
Qualifications
2024 – Google Data Analytics Professional Certificate
2024 – Google Ads Certification
Case Studies
I’ve had the pleasure of working with dozens of businesses over the last 15 years from FTSE 100 giants to bootstrapped startups.
Feel free to read through some of my case studies.
Some of the amazing brands I’ve helped grow
