I’ve spent the last few years immersed in the world of startups, scale-ups, and niche businesses, helping them structure and grow their marketing to achieve significant increases in brand awareness, customer acquisition, and revenue. This includes exciting names like THE OUT, Jessica McCormack, tripAbrood, and HOMEtainment.

But my experience isn’t limited to the startup scene. I’ve also held senior marketing roles with larger businesses, leading all marketing activity for TravelSupermarket and working with major brands like Currys, giffgaff, HSBC, Next, Superdry, and Sky. This diverse background gives me a unique perspective and a wealth of knowledge to apply to every project.

With 15 years of experience igniting marketing success, I’m passionate about helping businesses of all sizes – from nimble startups to established enterprises – reach their full potential. I believe in a data-driven approach that blends proven strategies with innovative, unconventional tactics to deliver exceptional results. Because sometimes the traditional approach just quite work.

I’m here to provide the strategic guidance, hands-on execution, and fresh perspective you need to achieve your marketing ambitions.

I believe in a truly hands-on approach to fractional marketing. I don’t just provide strategic direction across the entire marketing mix – I also roll up my sleeves and dive into implementation across a range of channels, including SEO, paid media, CRM, and affiliate marketing. Whether you need on-site leadership, remote support, or a complete marketing transformation, I’m here to help.

I’m flexible and adaptable, happy to collaborate closely with your in-house team or operate independently, depending on your needs and preferences.