Marketing Consultant
Need help executing your marketing strategy? I’m here to make it happen. From SEO and content marketing to data analytics and beyond, I provide hands-on support across all channels, or I can help you develop a winning strategy from the ground up.
What I can help with
Marketing Strategy
If you’re looking to come up with or implement a complete marketing strategy, I can help ensure you’re delivering the right message at the right time to the right people.
SEO
I believe SEO is the foundation of any successful long-term marketing strategy. My meticulous approach ensures your website is set you up for lasting success.
Paid Marketing
Whether you’re new to the world of paid media or not, I’ll work with you to analyse your audience, products, and services to create campaigns that drive measurable results.
Affiliate Marketing
I’ve built multi-million pound affiliate programmes from scratch by identifying ideal audiences and connecting them with the perfect products for them.
CRM
CRM is more than just managing contacts; it’s about fostering loyalty and making genuine connections that delivers an experience that elevates your brand above others.
Data Analytics
Data is the key to successful marketing. I’ll help you unlock the hidden patterns in your data, revealing opportunities for growth and improvement.
What’s my consulting process?
Learn
Before diving into a marketing consultancy project, I take the time to thoroughly understand your business, your competitive landscape, your current marketing efforts, and your short-term, medium-term, and long-term goals. This foundational knowledge ensures that my recommendations are aligned with you and drive meaningful results.
Plan
This is where your vision truly comes to life. Once I have a deep understanding of your business and its inner workings, I’ll develop a tailored marketing strategy and action plan. This may involve focusing on specific marketing channels, refining your overall strategy, conducting in-depth audits, or a combination of approaches.
Implement
This is where you’ll start to see results. Whether you have a marketing team in place or need me to lend a hand, I’m passionate about bringing your marketing vision to life. I’ll be your dedicated partner, providing the strategic guidance, hands-on execution, and ongoing support to ensure your marketing efforts not only meet but exceed expectations.
Adapt
Marketing strategies are never set in stone. The market is constantly evolving, and your strategy needs to evolve with it. I will work with you to continuously refine and adapt your plan, carefully monitoring its performance, your competitors and making necessary adjustments to ensure it remains aligned with your goals and delivers optimal results.
My Career
2018-Now – Growth Marketing Consultant
2023-24 – Head of Marketing, THE OUT
2020-22 – Head of Growth, tripAbrood
2018-20 – Marketing Director, TravelSupermarket
2015-18 – Head of Performance Marketing, TravelSupermarket
2013-15 – Head of SEO, Greenlight Digital
Awards
2021 – Travolution Champions of Content winner
2020 – Travolution Startup of the Year winner
2015 – UK Search Awards Best SEO Campaign winner
Qualifications
2024 – Google Data Analytics Professional Certificate
2024 – Google Ads Certification
Some of the amazing brands I’ve helped grow
Case Studies
I’ve had the pleasure of working with dozens of businesses over the last 15 years from FTSE 100 giants to bootstrapped startups.
Feel free to read through some of my case studies.
+ 90%
YoY Revenue Recovery
“By restructuring the marketing team & spearheading innovative campaigns & pricing strategies, Matt helped reverse our revenue decline.“
+ 500%
YoY Revenue Growth
“Matt was tasked with launching our affiliate channel and within 2 years exceeded all expectations by growing it to become our third largest channel.“
180%
Increase in Bookings
“By pivoting our marketing strategy during the pandemic, we we’re able to capitalise on growing demand to achieve significant YoY growth.“