Affiliate Marketing

For over 10 years I’ve created high performance affiliate marketing programmes by working with highly relevant and motivated partners. At TravelSupermarket I managed to grow the affiliate programme from scratch to £2.5m in just under 2 years.

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Some of the amazing brands I’ve helped grow with affiliate marketing

Build brand advocacy with strategic partnerships

Affiliate marketing isn’t just about driving sales; it’s about building an army of advocates who genuinely believe in your brand. By partnering with influencers, bloggers, and other businesses, you can tap into their established audience and leverage their credibility to promote your products or services. This not only generates valuable leads and drives revenue but also fosters a community of loyal customers who champion your brand and contribute to its long-term success.

Deep Diving Into Your Brand

My approach always begins with a deep dive into the heart of your business, unearthing those unique qualities that set you apart. From there, I can start to identify what are the right partners that will send you engaged users.

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Deep Diving Into Your Brand

Understanding your customers: I’ll spend the time to understand your customers – where they are, where they spend time online, what content they love to engage with.

Past successes: If you already have an affiliate programme running I’ll delve into this to understand which partners are working and which aren’t.

Growing With Strong Partners

Often 10% of your partners will deliver over 50% of your revenue. Ensuring that you have the right partners on board means time can be dedicated to working with and growing them and not constantly onboarding new partners.

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Growing With Strong Partners

Partner onboarding: I’ll make sure that we find the right partners to work with and ensure that they are engaged to send you high intent traffic.

Creating Compelling Partner Offers

Partners, like all businesses, are driven by what they can earn and how it impacts their customers. I’ll ensure that we can offer partners strong commissions (based on your margins) so that that are incentivised to send traffic.

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Creating Compelling Partner Offers

Commissions: I’ll work with you to understand your margins and assess competitor commissions so we can come up with a commission structure that works for everyone.

Tenancies: Sometimes we have the opportunity to engage more with partners and run promoted activities that get more visibility across their platforms. I’ll ensure we negotiate the right rates and that the partners deliver.

Fostering collaborative partnerships

Creating strong partner relationships takes time and effort. I’ll ensure that we are regularly communicating with our top performing partners and trying to nurture and grow are fledgling relationships.

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Fostering collaborative partnerships

Growing partner relations: Spending time with top performing partners will allow us to know what they need to continue sending us strong traffic.

Nurturing new partners: Some partners may take a while to send traffic so by identifying potentially partners we can spend the time to give them what they need to start sending us customers.

Accountability Through Reporting

As your affiliate marketer I am fully accountable for the results of your programme. I’ll ensure regular reports for all partners and campaigns, as well as knowing how well they convert into traffic and sales with performance reports.

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Accountability Through Reporting

Campaign reports: I’ll create reports that show how well all your campaigns are doing.

Partner reports: I’ll create reports that show how well all your partners are performing.

Case Studies

I’ve had the pleasure of working with dozens of businesses over the last 15 years from FTSE 100 giants to bootstrapped startups.
Feel free to read through some of my case studies.


+ 500%
YoY Revenue Growth

“Matt was tasked with launching our affiliate channel and within 2 years exceeded all expectations by growing it to become our third largest revenue generating channel.“


Setting THE OUT
Up For success

“Matt worked tirelessly for 12 months by co-ordinating with our legal teams and affiliate provider to ensure that we could launch our affiliate programme.”

Case Studies

Drop Me a Line or Two, I’d love to chat!

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