CRM

I have over 10 years of CRM experience from leading dedicated CRM teams to hands on growing email databases by over 600% in a 6 month period. A well built and structured CRM programme is your gateway to communicating with your customers and forging long term relationships and loyalty.

Let’s Talk

Some of the amazing brands I’ve helped grow with CRM

The Most Valuable Marketing Channel You Already Own

You’re right, people often call SEO a “free” channel, and I’d put CRM in that same category. Why? Because the customers in your CRM database are already engaged with your brand. By focusing on nurturing those relationships and encouraging repeat purchases, you can unlock incredible growth potential without the hefty acquisition costs of new customer campaigns. It’s about turning existing customers into loyal advocates who drive sustainable success.

Deep Diving Into Your Brand

My approach always begins with a deep dive into the heart of your business, unearthing those unique qualities that set you apart. From there, I can start to identify what resonates with your customers and how to talk to them.

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Deep Diving Into Your Brand

Understanding your customers: I’ll spend the time to understand your customers – where they are, where they spend time online, what content they love to engage with.

Past successes: If you’ve already run email campaigns, I’ll spend time looking at their past performance to see what’s worked and what hasn’t.

Segmenting Your Customers

Your customers are different. They enjoy different products, being engaged in different ways and at different times. It’s important to make sure you’re talking to people at the right time and given them the right content.

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Segmenting Your Customers

Customer segments: I’ll make sure your customers are segmented based on their interaction history. What content/products do they engage with. Have they purchased before. When do they engage with your emails.

Customer journeys & automations: The best successes come from utilisation the powerful technology of CRM platforms. Creating automations and journeys will ensure that emails are sent at the right time with the right content to engage your customers. E.g. welcome journeys, booking journeys, abandoned basket, etc.

Making Your Content Irresistible

People get bored quickly. Which is why it’s important that we continue to evolve the content that we send your database. By working with your designers, I’ll ensure that we are constantly enhancing our CRM campaigns.

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Making Your Content Irresistible

Optimising your copy: I’ll constantly monitor your emails to ensure that headlines and copy are enhanced based on engagement rates.

A/B testing: If your database is large enough, I can look at A/B or M/V testing so that we can see what works best amongst your database.

Data Collection, Analysis and Optimisation

There’s a whole world of data that we can access to enhance your CRM programme. This can be the difference between selling and not selling products. I’ll spend time analysis campaign successes or failures so that future campaigns work better.

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Data Collection, Analysis and Optimisation

Data Collection: Ensuring that everything is tracking correctly means that we can clearly see the results of the campaigns.

Optimising campaigns: With strong data, we can make amazing insights and decisions that enhance our campaigns and accelerate the channels growth.

Accountability Through Reporting

As a CRM I am fully accountable for the results of your campaigns. I’ll ensure regular reports for all newsletter campaigns, automation and journeys as well as knowing how well they translate into traffic and sales with performance reports (data depending).

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Accountability Through Reporting

Campaign reports: I’ll create reports that show how well all your campaigns are doing.

Performance reports: It’s not enough to only look at CTRs and open rates. I’ll ensure full funnel visibility so we can see how well each campaign, automation and journey is converting to sales or leads.

Case Studies

I’ve had the pleasure of working with dozens of businesses over the last 15 years from FTSE 100 giants to bootstrapped startups.
Feel free to read through some of my case studies.


+ 600%
YoY Database Growth

“Matt leveraged existing educational packs to entice families to sign up which increased our database from 3k to 21k in 3 months.”


+ 30%
YoY Database Growth

“By restructuring the CRM team so they worked closer with our tech and content teams Matt was able to increase our database by 300k in 12 months.”


200%
YoY Revenue Increase

“Matt focused on the challenge of increasing coversions by introducting abandoned basket emails leading to a 200% increase in CRM revenue“

Case Studies

Drop Me a Line or Two, I’d love to chat!

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