Data Analytics

It’s no secret that I love data. It can tell you so much. How well things are going, if things are failing and even what you’re missing. Data is an integral part of how I conduct my marketing strategies and I’ve spent a lot of time cleaning and analysing data to create some incredibly impactful marketing campaigns.

Some of the amazing brands I’ve helped with data analytics

Data doesn’t lie, that’s why I use use it for all my marketing decisions

I believe in a data-driven approach, where every strategy is firmly rooted in insightful analysis and hard evidence, not just hunches or guesswork. This means your marketing budget is always working as hard as it can, delivering measurable results and driving real business growth.

Deep Diving Into Your Brand

My approach begins with a deep dive into the heart of your business, unearthing those unique qualities that set you apart. From there, I can truly start to understand your data and what it means.

Deep Diving Into Your Brand

Understanding your data: I’ll spend the time to understand your data – where it comes from, how you use it and what’s missing.

Do You Have The Right Data?

If you’re tracking isn’t set up correctly or you’re missing crucial data elements then you won’t be able to make the right decisions. I’ll spend the time assessing what you have so I can recommend any improvements to you data.

Do You Have The Right Data?

Technology stack audit: There is a lot of MarTech out there so I’ll make sure that you’re using the right platforms to provide your data.

Creating Insightful Reports

I’ve spent the bulk of my career creating reports that show the success of my marketing strategies. I know the difference between a report that will ensure continued investment versus one that leads to more questions.

Creating Insightful Reports

Current reports: I’ll audit your marketing reporting setup to ensure that your business has the best visibility for performance. This can also include commercial reports as well as marketing reports.

New Reports: Working with you, I’ll identify and create any missing reports that will help you understand the impact of your marketing. This could be channel specific (SEO, PPC) or for commercial performance.

Case Studies

Drop Me a Line or Two, I’d love to chat!

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