Marketing Strategy

For the last 15 years, I’ve been helping businesses of all sizes build enduring brands through strategic marketing. My clients have ranged from household names like TravelSupermarket, Currys, and Sky to exciting startups like THE OUT, HOMEtainment, and tripAbrood. I help businesses like yours create impactful, lasting marketing campaigns by crafting consistent and compelling messages that truly resonate with your target audience.

Let’s Talk

Some of the amazing brands I’ve helped grow

Forget Cookie-Cutter Campaigns

I use a tried and tested 5-stage marketing approach to ensure every interaction your audience has with your brand makes a powerful impact.

Deep Diving Into Your Brand

I start by diving deep into the soul of your business, pinpointing what makes you truly unique and ending by crafting compelling messages that resonate with your target audience on a deeper level.

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Deep Diving Into Your Brand

Unearthing your brand’s essence: I’ll conduct in-depth discovery sessions to identify your core values, unique strengths, and brand personality.

Defining your USPs: I’ll pinpoint what sets you apart from the competition and makes you truly special.

Knowing your audience: I’ll conduct thorough research to understand your ideal customer, their needs, and their motivations.

Crafting compelling messaging: I’ll develop key messages that resonate with your target audience and communicate your brand’s value proposition.

Developing A Tailored Strategy

I know every business is different so I’ll work with you to build a bespoke roadmap for your brand’s journey. This isn’t just a random collection of tactics; it’s a carefully crafted strategy that guides every marketing activity.

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Developing A Tailored Strategy

Developing a tailored strategy: I’ll create a bespoke marketing plan that aligns with your business goals and budget.

Choosing the right channels: I’ll identify the most effective online and offline channels to reach your target audience.

Optimising for maximum impact: I’ll ensure your marketing efforts are strategically aligned to achieve your desired outcomes.

Bringing everything to life

In today’s crowded marketplace, it’s not enough to just shout louder. I’ll orchestrate a powerful symphony of digital marketing efforts, ensuring every element works works to amplify your brand’s message.

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Bringing everything to life

Boosting your online visibility: I’ll implement SEO strategies to improve your search engine rankings and drive organic traffic.

Engaging your audience: I’ll create high-quality content that attracts, informs, and entertains your target audience.

Running targeted campaigns: I’ll leverage paid media channels to reach your ideal customer with precision.

Building lasting relationships: I’ll implement CRM strategies to nurture leads, foster customer loyalty, and drive repeat business.

Accountability

I’m not just about vanity metrics. I’m obsessed with results. I’ll track key performance indicators (KPIs) across all channels, using data-driven insights to constantly refine your strategy and maximise your return on investment.

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Accountability

Tracking your progress: I’ll create bespoke reports that will monitor key metrics to measure the effectiveness of your marketing campaigns.

Analysing the data: I’ll use data-driven insights to identify areas for improvement and optimise your strategy.

Maximising your ROI: I’ll ensure your marketing investment delivers measurable results and contributes to your business growth.

Building A Brand Legacy

With you, I’ll help you cultivate a reputation that stands the test of time, fostering deep connections with your audience, and driving sustainable growth. It’s time to unleash your brand’s true potential.

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Building A Brand Legacy

Building a lasting legacy: I’ll help you create a brand that resonates with your audience and stands the test of time.

Fostering deep connections: I’ll help you build authentic relationships with your customers that go beyond transactions.

Driving sustainable growth: We’ll help you create a loyal customer base and achieve long-term business success.

Case Studies

I’ve had the pleasure of working with dozens of businesses over the last 15 years from FTSE 100 giants to bootstrapped startups.
Feel free to read through some of my case studies.


+ 90%
YoY Revenue Recovery

“By restructuring the marketing team & spearheading innovative campaigns & pricing strategies, Matt helped reverse our revenue decline.“


+ 500%
YoY Revenue Growth

“Matt was tasked with launching our affiliate channel and within 2 years exceeded all expectations by growing it to become our third largest channel.“


180%
Increase in Bookings

“By pivoting our marketing strategy during the pandemic, we we’re able to capitalise on growing demand to achieve significant YoY growth.“

Case Studies

Drop Me a Line or Two, I’d love to chat!

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