Paid Marketing

I have over 10 years of hands on Paid Marketing experience from helping businesses set up their first campaigns to auditing & optimising established brands to find new ways of increasing their ROI. Whether you’re looking to create your first ads in Google or Meta or need a second opinion, I’ll be happy to help.

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Some of the amazing brands I’ve helped grow with paid marketing

Paid media is the expansion key to a successful online brand

Paid marketing is more than just getting ads in front of people. There’s a large psychological element to it. The targeting, messaging and creative all need to be carefully created to have the biggest impact possible on your key customers.

Deep Diving Into Your Brand

As with every channel, my approach begins with a deep dive into the heart of your business, unearthing those unique qualities that set you apart. From there, I can start to identify demographic signals and keywords.

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Deep Diving Into Your Brand

Understanding your customers: I’ll spend the time to understand your customers – where they are, where they spend time online, how much household income they have.

Demographic targeting: I’ll spend time plotting out the most relevant signals for your target audience(s). Locations, interests, affinities, income (if applicable), etc.

Keyword/topic research: Once I have a solid understanding of your business, your goals and your customers I’ll find the keywords and topics that your ads should appear for.

Structuring your campaigns

Having the right campaign structure can make the difference when it comes to ROI. Ensuring that your campaigns are set up correctly limits keyword, messaging and creative overlap and separates the parts of the funnel.

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Structuring Your Campaigns

Account structures: Future proofing the account set up will save time and money down the line. E.g. separating brand and competitors, different parts of the funnel, etc.

Creating Irresistible Ads

Your customers will be very visual people. It’s not just about making sure the messaging is spot on, but also that the creative makes your product irresistible and memorable. Remember people see thousands of ads a day.

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Making Your Content Irresistible

Creating captivating messaging: I’ll work with you to ensure that your ad copy across all levels of the funnel is crafted to each segment we will target.

Visual masterpieces: Whilst I can’t design your creative, I can work with your designers to ensure that they are displayed properly, are tested and improvements fed back.

Testing And Learning

It’s not enough to just put ads live and leave them. Yes, there’s a period of learning that needs to happen but testing and learning should never stop as you learn more about your customers.

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Testing and learning

Testing and learning can include:

New ad formats: Google, Meta and others are constantly launching new ad products. Some may work better that what you’re using so it’s always worth testing.

New creative and messaging: Ads always have creative fatigue, so we need to ensure we have regularly change the creative and messaging to ensure customers see new, enticing ads.

New keywords/targeting: Over time your audience may change and we need to ensure that new audiences and keywords are tested.

Utilising New Technologies

The basic technologies that the ad platforms use are very good and you can have very strong results using them. However, there are number of third parties that can supercharge your ad ROI.

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Utilising New Technologies

New technologies: Whether it’s to introduce more specific targeting to your audience or access a whole new demographic, I’ll work with you to identify new opportunities to reach your audience.

Accountability Through Reporting

As a paid marketer I am fully accountable for the performance of your campaigns. I’ll ensure you see regular campaign reports as well as traffic, sales and leads performance reports.

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Accountability Through Reporting

Performance reports: I’ll ensure that you get regular reports to show how well each campaign is running. From CPCs and CTRs to sales and leads.

Share of voice reports: Depending on how aggressively we’re bidding, I’ll be able to show you how much share of voice you have compared to your competitors.

Case Studies

I’ve had the pleasure of working with dozens of businesses over the last 15 years from FTSE 100 giants to bootstrapped startups.
Feel free to read through some of my case studies.

Case Studies

Drop Me a Line or Two, I’d love to chat!

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