SEO

I have over 15 years of hands on SEO experience from helping businesses create the ideal IA to delivering complex migrations. I’ve worked with large brands such as Currys, TravelSupermarket & giffgaff and startups including THE OUT, tripAbrood & Now TV (at the time). But it’s not just about SEO in silo, it’s how SEO marries with all your other marketing activity that elevates its impact.

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Some of the amazing brands I’ve helped grow with SEO

SEO is the backbone to a successful online brand

I don’t just offer SEO; I craft bespoke strategies to elevate your online presence. From keyword research and content planning to website architecture and in-depth technical audits, I love delving into the details to make SEO a success and delivering measurable results.

Deep Diving Into Your Brand

My approach begins with a deep dive into the heart of your business, unearthing those unique qualities that set you apart. From there, I can start to identify the keywords your customers are searching for and you should rank for.

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Deep Diving Into Your Brand

Understanding your customers: I’ll spend the time to understand your customers – where they are, where they spend time online, how much household income they have.

Keyword research: Once I have a solid understanding of your business, your goals and your customers I’ll find the keywords that matter the most.

Getting Your Site Optimised To Rank

Once I have identified all the keywords, they need to be mapped to your site. Every page that you have should be optimised so it has the best chance to rank and isn’t competing against other pages on your site.

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Developing A Tailored Strategy

Keyword page mapping: When I’ve found all the most relevant keywords, I’ll meticulously map these to the pages they should rank for. If you don’t have pages then I’ll identify new pages to create. These keywords will be included in the meta data, page content and internal linking

Page titles & meta descriptions: I’ll ensure that you all your page titles include your main keywords to rank well and meta descriptions are written in a compelling way to ensure that someone searching knows that you offer.

Making Your Content Irresistible

Google loves content. Not just any content, but relevant, keyword rich and well written content that evokes trust and authority. I’ll work with you to make sure that all your content is amazing and irresistible to the search engines.

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Making Your Content Irresistible

Optimising your copy: I’ll ensure that your copy is optimised for search engines. This includes making sure the right keywords are in the content, there is enough content and it’s authoritative.

Creating new pages: If you are missing pages, I can work with you to create them. Search engines love content so the more relevant pages you have the more search engines will value you.

Internal linking: We need to ensure that the search engines can find all your pages and this is where internal linking comes in. Ensuring that we set up a good internal linking structure so that pages link to each other will ensure that the website strength will flow freely through the site allowing deeper pages to rank.

Ensuring Search Engines Find Pages

Ensuring that search engines that can crawl and index all your pages is crucial. This will involve a deep dive into the technical set up of your site.to ensure nothing gets in the way of pages being found.

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Ensuring Search Engines Find Pages

A full audit comprises of dozens of checks including:

HTTP header statuses: Ensuring that there are no unnecessary redirect, 404 pages, 500 pages, etc.

Ensuring all content is visible: Making sure no incorrect coding is used that hides content.

Duplicate content: Making sure that you have no duplicate content that can stop pages ranking – this includes the correct use of canonical tags, hreflang tags, boilerplate content, etc.

Page speed: A slow page can impact how well you rank. Ensuring that images are as small as possible, there is no errant large coding slowing things down and that in general everything loads as quickly as possible.

Getting A Strong Site: Backlinks

It’s no secret that backlinks are a key part of getting a website to rank well. But it’s not just about quantity, it’s about quality. Ensuring that you have relevant sites linking to you will move you up the ranks.

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Getting A Strong Site: Backlinks

Backlink audit: Before you start getting links to your site it’s crucial to see what’s already there so we can remove anything bad and ensure we de-prioritise getting links from sites we already have.

Competitor audit: It’s also worth looking at your competitors to see where they have links from as it’s a great place to start identifying linking targets.

Please note that I do not personally acquire backlinks for sites, but I will work with you to identify the right strategy and find providers to create campaigns to generate links.

Accountability Through Reporting

As an SEO you need to be accountable for the aftereffects of your recommendations. I’ll ensure regular rank reports as well as traffic and sales performance reports (data depending).

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Accountability Through Reporting

Ranking reports: I’ll ensure that all your important keywords are rank checked so we know how things are progressing. Whether this is 100 keywords or 5,000, you’ll get monthly reports showing their progress.

Competitor ranks: It’s also useful to know how well your competitors are ranking so I’ll provide regular reports on up to 5 of them.

Performance reports: If you’re able to provide commercial data from SEO performance then I can weave this into the reports to provide further accountability.

Case Studies

I’ve had the pleasure of working with dozens of businesses over the last 15 years from FTSE 100 giants to bootstrapped startups.
Feel free to read through some of my case studies.


+ 30%
YoY Revenue Growth

“By creating a new IA and enhancing our page templates to incorporate more authority in the site we grew revenue 30^% in 6 months. “


Post Migration Revenue
Recovery

“After our website migration, we lost key head term ranks. Through rebuilding key pages we managed to recover our ranks and grow revenue”


90%
Visibility For White Goods

“Through exceptional link campaigns and best in class on-page and technical SEO, Matt helped us become the market leader in white goods”“

Case Studies

Drop Me a Line or Two, I’d love to chat!

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