Expert Marketing Consulting for Early-Stage Startups

From developing a winning go-to-market strategy and securing funding to building a strong online presence and scaling your team, I provide comprehensive support tailored to your startup’s needs.

Let’s Talk

What I can help with

Launching a startup is like navigating uncharted territory. You’re filled with passion, drive, and a groundbreaking idea, but the path to success can be uncertain. That’s where I come in. I’m Matt, a marketing leader with over 15 years of experience helping businesses like yours achieve explosive growth. I’ve worked with startups across various industries, guiding them through the challenges and opportunities that come with launching something new.

I understand what it takes to build a brand from the ground up, capture the attention of your target audience, and drive the kind of growth that turns your vision into a reality. Whether you’re just starting out or looking to scale your operations, I’ll work closely with you to develop a tailored marketing strategy that delivers results.

What’s my startup marketing process?

Discovery
&
Strategy

I’ll deep dive into your startup, understanding your vision, goals, target audience, and competitive landscape.
I’ll deep dive into your startup, understanding your vision, goals, target audience, and competitive landscape.
Together, we’ll craft a robust go-to-market strategy, outlining your launch plan, key marketing channels, and core messaging.

Brand
Building & Launch

We’ll define your brand’s unique identity, value proposition, and messaging to resonate with your target audience.
Depending on budget and goals, I’ll focus on the channels that will deliver the results needed.
We’ll leverage social media, email marketing, and paid advertising campaigns to generate leads and build brand awareness.

Growth Hacking & Optimisation

I embrace a data-driven, growth hacking mindset, prioritising cost-effective marketing tactics and rapid experimentation to accelerate growth.
I’ll continuously track key metrics, analyse campaign performance, and optimise your marketing strategies to maximise ROI.
We’ll explore and leverage strategic partnerships to expand your reach and tap into new customer segments.

Team & Ongoing Support

I’ll guide and mentor your startup marketing team, fostering a collaborative and high-performing environment.
I’ll provide ongoing support and guidance as your startup grows, adapting your marketing strategies to meet your evolving business needs and achieve sustainable success.

How I can help your startup

I offer a comprehensive suite of marketing services to help your startup, leveraging my 15+ years of experience to achieve exceptional results.

Go-to-Market Strategy:

Develop and execute effective go-to-market strategies for new products or services.
Conduct thorough market research to identify target audience segments and competitive landscapes.
Craft compelling brand messaging and positioning to resonate with early adopters.

Funding & Investor Relations:

Develop compelling pitch decks and presentations to secure funding.
Develop compelling pitch decks and presentations to secure funding.
Create marketing materials that showcase the startup’s vision and potential.

Growth Hacking & Lean Marketing:

Implement creative, cost-effective marketing tactics to drive rapid growth.
Leverage data and analytics to track progress and optimise campaigns in real-time.
Focus on key metrics and prioritise activities that deliver the greatest impact.

Team Building & Mentorship:

Guide and mentor startup marketing teams to develop their skills and expertise.
Assist in recruiting and onboarding new marketing team members.
Foster a collaborative and high-performing team environment

Building a Strong Online Presence:

Develop and execute SEO strategies to improve organic search visibility.
Create a launch highly targeted paid media campaigns to start bringing in qualified traffic.
Manage social media channels to engage target audiences and build brand awareness.

Pricing & Revenue Optimisation:

Conduct in-depth market research to understand customer value and competitive pricing.
Develop and implement pricing strategies that maximise profitability and drive sustainable revenue growth.
Analyse and optimise pricing across different customer segments and product/service offerings.
Utilise A/B testing and data analysis to continuously refine pricing and maximise revenue generation.

My Career

2018-Now – Growth Marketing Consultant

2023-24 – Head of Marketing, THE OUT

2020-22 – Head of Growth, tripAbrood

2018-20 – Marketing Director, TravelSupermarket

2015-18 – Head of Performance Marketing, TravelSupermarket

2013-15 – Head of SEO, Greenlight Digital

Awards

2021 – Travolution Champions of Content winner

2020 – Travolution Startup of the Year winner

2015 – UK Search Awards Best SEO Campaign winner

Qualifications

2024 – Google Data Analytics Professional Certificate

2024 – Google Ads Certification

Some of the amazing brands I’ve helped grow

Case Studies

I’ve had the pleasure of working with dozens of businesses over the last 15 years from FTSE 100 giants to bootstrapped startups.
Feel free to read through some of my case studies.


+ 90%
YoY Revenue Recovery

“By restructuring the marketing team & spearheading innovative campaigns & pricing strategies, Matt helped reverse our revenue decline.“


+ 500%
YoY Revenue Growth

“Matt was tasked with launching our affiliate channel and within 2 years exceeded all expectations by growing it to become our third largest channel.“


180%
Increase in Bookings

“By pivoting our marketing strategy during the pandemic, we we’re able to capitalise on growing demand to achieve significant YoY growth.“

Case Studies

Drop Me a Line or Two, I’d love to chat!

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