THE OUT
THE OUT is a startup that’s part of the Jaguar Land Rover group. They are a luxury car rental company who hire out Range Rovers, Discoverys, Defenders and Jaguars in London and Manchester to high net worth individuals.
What did I achieve during my time?
I joined in 2023 as THE OUT’s Head of Marketing, taking on a team of 3 and responsible for all marketing activities from SEO and paid marketing to CRM, content, social media, PR and brand. I was brought in to recover revenue. When I joined, revenue was down 20% YoY and within a couple of months it had fallen to 50% down. Within 12 months I had recovered and grown revenue to 40% YoY generating the most revenue THE OUT had made.
Marketing Achievements
Managed a team of 3 with a marketing budget of £1m.
PPC 30% YoY efficiency and spend reduction of 20%
200% increase in CRM revenue through automation
Launched brand DOOH and TV activity with a 4.5x ROAS
Boosted share of voice from 15% to 28%
Launched affiliate marketing
Revenue Achievements
Delivered highest ever revenue by leading all pricing & utilisation decisions leading to revenue growth from -50% to +40% YoY.
Created new pricing strategies to increase bookings & revenue
70% increase in conversion rates
Introduced trading interventions to boost revenue
Created stronger internal relations to prioritise revenue growth
Expansion Achievements
Identified UK & International expansion markets and helped lead the launch of services in Manchester.
Launched THE OUT in Manchester
Exceeded revenue forecast by 40%
Created 5 year go-to-market strategies for 30 UK and international locations
Some of the amazing brands I’ve helped grow
