TravelSupermarket
As part of MoneySuperMarket Group, TravelSupermarket are a multi-million pound travel comparison aggregator for services including package holidays, car hire, flights, hotels, travel insurance and holiday extras.
What did I achieve during my time?
I joined in 2015 as the Head of SEO to continue growing their most important channel. Accounting for 50% of revenue and gross profit I managed to grow SEO revenue 20% in my first year. I then took on all of Performance Marketing and managed a budget of £7.5m to continue growing SEO as well as all paid marketing. I also launched and grew affiliates to £500k in the first year before hiring a team to look after it. In 2018 I became Marketing Director and led the 20 strong marketing team.
Marketing Director
Managed a £9m marketing budget with a team of 20 across SEO, PPC, Affiliates, CRM, PR, Social Media, Content and Brand.
Scaled affiliates to £2.5m in 2 years
Delivered over 1,100 pieces of PR content
Increased CRM subscribers by 30% YoY (200,000)
Increased YoY video content engagement by 45%
Maintained best-in-class SEO and PPC campaigns
Led a dedicated SEO product team
Head of Performance Marketing
Managed a £7.5m performance marketing budget with a team of 7 across SEO, PPC & Affiliates.
Launched affiliates and generated £500k in year 1
Managed a £7m paid marketing budget
Introduced SEO A/B testing generating £300k gross profit
Rebuilt the SEO structure due to E-A-T
Head of SEO
Led a team of 7 SEO specialists including 3 on-page channel managers, a technical consultant and 3 off-page link acquisition experts.
Managed a £400k SEO budget
Recovered rankings from a site migration
Grew SEO revenue 20% YoY
Some of the amazing brands I’ve helped grow
