tripAbrood
tripAbrood was an early stage startup focused on revolutionising the family travel accommodation market by matching families to their perfect holiday accommodation.
Having launched during the pandemic and raised £650k, the company dissolved in 2022.
What did I achieve during my time?
I joined in 2020 during the COVID-19 pandemic as the Head of Growth, responsible for all growth activity including marketing. I was very hands-on with only 1 other marketing person looking after social media. During this time, I helped tripAbrood not only navigate this turbulent period but also achieve impressive triple digit revenue growth as well as increasing the AOV by 7.5x and conversion rates by 5x.
Marketing Achievements
Managed a team of 1 to deliver marketing across all channels with a limited marketing budget.
Ran all paid marketing, SEO & CRM activity
600% increase in CRM database over 4 months
300% increase of social media following
Launched a partnership with a tier 1 bank
Launched partnerships with family affiliate partners
50% YoY efficiency with paid media spend
Revenue Achievements
184% YoY revenue increase
5x increase in conversion rate
7.5x increase in average order value by pivoting to the luxury market
Awards
2021 – Travolution Champions of Content winner
2020 – Travolution Startup of the Year winner
Some of the amazing brands I’ve helped grow
